We are one of the finest Design Firms in Italy.
Our Clients are among the most prestigious brands, both Italian and International.
We design, conceive, invent the most elegant, innovative and admired products or brands.
From product design to graphic design, from brand development to deep design thinking consultancy, from service design to marketing analysis: innovative start-ups or large multinationals, all greatly enjoy our expertise.
Our creative team is led by Valerio Cometti, our founder and creative director, whose engineering background has given our firm a strong connection with manufacturing processes and feasibility issues.

V12 Design Method

Product Design

Industrial Design, Furniture, Lighting, Electronics

Valerio Cometti+V12 Design is a firm that knows how to bring together the sensitivity of a Designer, capable of conceiving and handling the sophisticated dialogue between form and matter, with the skillful and knowledgeable approach of an Engineer, who can preserve the initial creativity investment during throughout the development process. Valerio Cometti+V12 Design creates innovative ideas from the very first sketch to the finished product.


Parametric 3d models, product development, innovation

Years of partnership with Parametric Design, one of the leading mechanical engineering firms in both Italy and Switzerland, helped us developing some of the most challenging products in our portofolio.
This seamless integration of design and engineering is invaluable for our Clients, which save vast amounts of time and money, minimizing reworks and mistakes during the developing of the approved styling.

Visit our partner’s cool website: www.parametricdesign.com

Brand Design

Graphic design, naming, visual identity

In these years, Valerio Cometti+V12 Design has assisted numerous Companies in creating their own brand, helping them in taking all the strategic decisions that are necessary to develop a succesful path to the market: logo development, corporate identity, the definition of a clear and distinctive brand DNA, that can be referred to during the development of the range of products or the marketing strategy. More and more Italian and international Companies talk  to Valerio Cometti+V12 Design in order to find new ways to engage with their public, moving decisively from a more traditional BtB approach to a more rewarding BtC one.

Deep Design Thinking

Strategic design, lateral thinking

Design Thinking is a “trending” concept these days.
We, instead, provide “Deep Design Thinking”: we don’t just introduce our clients to this powerful way of developing new ideas (Design Thinking), but we take such ideas straight to the market, from the creative phase to the engineering, from the brand development to the industrialisation.
True Design Thinking requires designers, engineers, marketing experts, graphic designers, copy writers, travellers and people who hate rules.
We have all of the above, plus hundreds of successful products, services, brands and logos being enjoyed by customers all over the World.
Stop worrying about “making products” and focus on “making people want your products badly”.
With our help, you will change the way your customers look at your Company: become an innovative brand with Valerio Cometti+V12 Design.

Art direction

Branding, product design, exhibition design, design strategy

The creative direction of a Company is a challenging task that Valerio Cometti+V12 Design does not take lightheartedly: our firm becomes responsible for the definition, the design and the management of all the creative activities the involve the products, the graphic and the brand development, including the actual managment and planning of all such activities, maximising the quality with great respect of the approved budget. Every business can afford this type of service Valerio Cometti+V12 Design can provide: it is not necessary to be a multinational, all it takes is trusting our experience and distinctive creativity.


Training, advanced courses, workshops

Designers come up with pleasantly unexpected results that often make people say “Why didn’t I think of that?”.
This is the final result of a non-linear way of thinking, one that doesn’t rely on “evolution”, but rather steps sideways and looks for different angles, associating ideas that belong to very distant worlds.
This is what we try to teach and deliver to managers, master students and professionals who attend our conferences and seminars.