Client: Bertazzoni spa

Year: 2018

Food, family and tradition: quintessentially Italian values that made the Bertazzoni story unique.

We still remember what one of the company’s manager said to us during a meeting in Los Angeles, while we were trying to absorb the expectations of the North American market: “You are faced with a challenge similar to redesigning the Porsche 911…”

Pro and Master series are the backbone of the Bertazzoni range and to develop their new design, enhancing both their values and messages has been a fascinating, albeit complex venture.

Activities

  • co-engineering
  • concept development
  • product design