The coffee business is a complex one, whose magnitude and level of competitiveness baffle those who explore such sector for the first time.
Designing a professional coffee machine is one of the most complex project we can think of, for its dense concentration of styling expectations, mechanical constraints, ergonomics and so on.
When asked to pen a Faema, truly iconic brand, then things become really challenging and that is why we are so pleased with the outcome of the latest Prestige and Prestige+.
- concept development
- product design