Wrap around sports eyewear is great: clarity of vision, protection both from sunlight and wind. It’s all good until you stop and then….you don’t know what to do with this bulky frame!
Here comes Popticals: an awesome intuition from this American client of ours, who asked us to design uber-cool, Italian made sports eywear that can fold and sit nicely in your front pocket.
The clever folding mechanism meant some very challenging constraints, but we couldn’t be more happy with the look of these innovative frames, whose range we will expand further in the near future. Stay tuned!
- packaging design
- product design