Brand Strategy How can we design the identity of a brand or company?

Starting with the brand image: the analysis of the values, messages and content that a brand, business group, company, product or service possess.

corporate identity and brand strategy for Feb31st wooden glasses designed by Valerio Cometti + V12 design

As clients, we have both young start-ups and companies with over 100 years of history and several thousands of employees. We are used to conveying to less experienced companies the immense importance of brand image and assisting those with long traditions. Our many years of intense activity have allowed us to accumulate very diverse experiences. In particular, our intervention has proven to be even more effective when the client involved us in Brand Design projects, for which the conception and definition of an entire new brand was required.

corporate identity and brand strategy for Organya food delivery and store designed by Valerio Cometti + V12 design
Shooting creative direction for Organya by Valerio Cometti + V12 design

We lookafter every aspect of the brand storytelling: from name creation to logo design to developing every graphic manifestation the brand has. Brand manifesto and tone of voice are just some of the aspects we take care of in order to define the new brand DNA. We create the entire corporate identity and brand image from which we can draw inspiration during the development of the product range and the design of any commercial and communication initiatives.

We are accustomed to managing the entire creative direction, ensuring that the brand has a consistent, personal and highly recognizable journey across physical stores, media, digital channels and the entire customer experience it offers. Every touchpoint the consumer experiences is studied and designed to tell the story of the brand’s identity and values.

Brand manifesto and values for automotive brand by Valerio Cometti + V12 design

Increasingly, corporate image is becoming almost more important than the product or service it delivers. For some, this assumption may seem excessive, but allow us the mild provocation, because without this awareness, companies risk folding in on themselves, mainly focusing on their own products, but unable to convey that excellence to the market.

corporate identity and brand guide for Natì cosmetics by Valerio Cometti + V12 design
packagin for Natì cosmetics new brand identity designed by Valerio Cometti + V12 design

In Valerio Cometti+V12 Design, any business can find the dressmaker who can tailor the best suit to communicate a brand’s personality and identity.