Deep Design Thinking Can creative thinking be applied to every area of the company?

The ability to invent, to make a lateral deviation from the common direction, to break an established convention, is typical of the designer’s creative thinking.

product design sketch for Codiceicona Fermat speaker by Valerio Cometti + V12 Design

Through Design Thinking consulting, we help companies design a new business model, identify a new unexplored product area, employ an existing technology in novel areas, and develop a decision-making process according to empathic logics that put the true needs of the customer at the center.

Design thinking for human resources
design thinking tools for human resources designed by Valerio Cometti + V12 Design

Interacting for years with companies around the world, we have seen how many consulting firms support their clients by proposing Design Thinking whose final output is a strategic plan that is often too theoretical. This is why at V12 Design we have coined the term “Deep Design Thinking.”

Deep Design Thinking is a broad, visionary, “disruptive” approach, but at the same time it refers to the ability of our team of creatives, marketing experts, technologists, and engineers to help the company in the complete, deep, detailed, technical, and reliable implementation plan of the strategy identified in the creative phase of the consultancy.

user centered design apporach applied by Valerio Cometti + V12 Design in every project

Design Thinking is an extremely powerful and flexible tool that is proving to be increasingly effective: it is no longer about drawing a product, pencils can be laid, but about “drawing” any aspect of a company’s life.

LEGO SERIOUS PLAY Workshop with companied held by Marco Generali from Valerio Cometti + V12 Design

We like the “learning by doing” approach: we encourage companies to get involved through participatory workshops. Our Managing Partner Marco Generali is trained facilitator of LEGO® SERIOUS PLAY® method and materials, whose goals are strategic development, integration at every organizational level, and and stimulating collaboration among teams.

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