< Back to projects

Appartamento TCA espresso machine

Adding even more sensoriality and smoothness to an espresso machine icon.

Client

Rocket Espresso

Year

2023

Services

Product Design

Brief

Appartmento certainly represents a landmark machine for the brand. From the very beginning, we at V12 Design therefore tried to analyze the characterizing elements, to understand how to succeed in preserving and enhancing them even more. We took the extremely rigorous, almost “Bauhaus” architecture of the original Appartamento and added sensuality and smoothness, inviting anyone to touch the “new” Appartamento TCA.

Espresso machine Appartamento TCA realized for Rocket by Valerio Cometti + V12 Design
Sketch of espresso machine Appartamento TCA realized for Rocket by Valerio Cometti + V12 Design

Solution

We wanted to reinforce the sensory involvement in the observer through three distinct elements: the prominent vertical radii that wrap around the rear, the three-dimensionality of the holes along the sides, and the unprecedented dispensing unit. Not to mention that the “B-side” of the car becomes a section to show off and further enhanced by the coveted Rocket branding.

Detail of espresso machine Appartamento TCA realized for Rocket by Valerio Cometti + V12 Design
Sketch of espresso machine Appartamento TCA realized for Rocket by Valerio Cometti + V12 Design
Back view of espresso machine Appartamento TCA realized for Rocket by Valerio Cometti + V12 Design