Appartamento TCA espresso machine
Adding additional sensoriality and smoothness to an espresso machine icon.
Client
Rocket
Year
2023
Services
Product Design
Brief
Appartmento certainly represents a landmark machine for the Rocket brand. From the very beginning, we at V12 Design therefore tried to analyze the characterizing elements, to understand how to succeed in preserving and enhancing them even more. We took the extremely rigorous, almost “Bauhaus” architecture of the original Appartamento and added sensuality and smoothness , inviting anyone to touch the “new” Appartamento TCA.
Solution
We wanted to reinforce the sensory involvement in the observer through three distinct elements: the prominent vertical radii that wrap around the rear, the three-dimensionality of the holes along the sides, and the unprecedented dispensing unit. Not to mention that the “B-side” of the car becomes a section to show off and further enhanced by the coveted Rocket branding.
