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Communication & tone of voice

The largest museum dedicated to the history and evolution of coffee machines.

poster and graphic communication for Mumac museum of Cimbali Group by Valerio Cometti + V12 Design

Client

Mumac

Services

Brand Strategy

Visual Design

Brief

Our firm, together with Arch. Paolo Balzanelli, took up the challenge of Gruppo Cimbali, which, in celebration of its 100th anniversary, asked us to create an impressive museum to house coffee machines from the prestigious Maltoni Collection, along with its own historic machines.

poster and graphic communication for Mumac museum of Cimbali Group by Valerio Cometti + V12 Design
poster and graphic communication for Mumac museum of Cimbali Group by Valerio Cometti + V12 Design

Solution

From the sinuous facade to the interior fittings, from the museum logo to the striking night lighting-everything has been thought out and curated to make the museum a living, welcoming temple that tells the extraordinary story of the coffee machine.

poster and graphic communication for Mumac museum of Cimbali Group by Valerio Cometti + V12 Design
book for Mumac museum by Valerio Cometti + V12 Design
digital interface for Mumac museum by Valerio Cometti + V12 Design
poster and graphic communication for Mumac museum of Cimbali Group by Valerio Cometti + V12 Design