Corporate identity
Visual communication is a powerful tool that is too often overlooked by companies
Client
Aakon Chemicals
Year
2018
Services
Visual Design
Brief
The project we developed for Aakon, a company in the chemical and cosmetics industry, was a splendid example of the alignment between the company’s undoubted capabilities and its aged and inadequate graphic dressing of itself with the message it wanted and deserved.
Solution
We played with the use of the double letter, the concept of water and reflection to achieve a logo that fully represented the company’s business. The entire corporate image and corporate identity followed this trail to express all of Aakon’s scientific expertise, without neglecting the warmth conveyed to its customers.
