At V12 Design, we no longer discriminate between B2B and B2C... We think only in terms of H2H: Human to Human.
Even if a company does not sell to the end consumer, it does not mean that their products or image should not be well cared for and refined. Automatika is an Italian company that produces very innovative vending machines, and we had the pleasure of renewing their brand.
We wanted to put more emphasis on their technological capability and the level their products have reached. Logo, brochure, catalog, corporate identity-we developed a wealth of new tools that better express the personality of such an innovative company.