Corporate identity & below the line
Automation, Internet of Things, mechatronics: hot topics that require cutting-edge skills.
Client
G2 Automation
Year
2018
Services
Brand Strategy
Visual Design
Brief
G2 needed to tell with a new and more effective language its expertise in the field, translating into images and emotions the company’s ability to design the thinking brain in industrial process management. It was a very challenging project, from the logo to the corporate identity, including the successful booth at a prestigious industry trade show.
Solution
In the new logo, the name G2 is translated into a sequence of visual “bits” representing the characters “G” and “2” in ASCII code-a refined insight of our visual communication team, which in this way conveyed the nature of the company’s business with elegance and intelligence.
