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Corporate identity & creative direction

Motors and coffee merge into one recognizable, powerful, young and gritty brand.

brand identity and creative direction for Caffè Veloce by Valerio Cometti + V12 Design

Client

Caffè Veloce

Year

2017

Services

Brand Strategy

Visual Design

Brief

Caffè Veloce is a very intense coffee brand, whose entire value and visual identity we created. Inside Caffè Veloce there is a powerful engine. This engine is made of people who never stop: an international team made of Italian, French and English souls with great experience in coffee, design, travel and art.

brand identity and creative direction for Caffè Veloce by Valerio Cometti + V12 Design
brand identity and creative direction for Caffè Veloce by Valerio Cometti + V12 Design

Solution

We designed and created packaging, website and every graphic detail to fully express the energy that Caffè Veloce gives off. Colors, illustrations, photo sets and communication, everything was designed to emanate the idea of the roar of engines, freedom “on the road” and the intensity of a journey into the world of coffee.

brand identity and merchandising for Caffè Veloce by Valerio Cometti + V12 Design
brand identity and creative direction for Caffè Veloce by Valerio Cometti + V12 Design
brand identity and creative direction for Caffè Veloce by Valerio Cometti + V12 Design
brand identity and packaging for Caffè Veloce by Valerio Cometti + V12 Design