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Corporate identity & creative direction

A company that respects nature, the people who work there, their skills and economic processes.

Client

FEB31st

Year

2011 - 2016

Services

Brand Strategy

Visual Design

Brief

For five years we held the position of creative director of the prestigious Italian eyewear brand FEB31st, trying to tell the story of quality, customization, respect for nature, lightness, but also the solidity that distinguishes it.

Corporate identity and creative direction for wooden glasses of Feb31st designed by Valerio Cometti + V12 Design
Corporate identity and creative direction for wooden glasses of Feb31st designed by Valerio Cometti + V12 Design

Solution

During this time, our team at V12 Design took great care of every single aspect with great passion: from the name to the logo, from the packaging to the corporate identity, from the point-of-sale material to the trade show displays, and of course the collection. It really looked like a Feb. 31 company. It couldn’t be. Instead it is.

Corporate identity and creative direction for wooden glasses of Feb31st designed by Valerio Cometti + V12 Design
Corporate identity and creative direction for wooden glasses of Feb31st designed by Valerio Cometti + V12 Design
Corporate identity and creative direction for wooden glasses of Feb31st designed by Valerio Cometti + V12 Design
Corporate identity and creative direction for wooden glasses of Feb31st designed by Valerio Cometti + V12 Design