Corporate identity & creative direction
Organya takes care of the quality of the foods and flavors it offers, knowing that this palette of stimuli will satisfy both body and mind.
Client
Organya
Year
2021
Services
Brand Strategy
Visual Design
Brief
Wellness is a union of physical and mental satisfaction. With this in mind, the branding design for the company was directed by a common vision: to tell the story of the authenticity of the Organya experience, an experience that combines the rigor of a balanced diet with the fulfillment of a palette of Mediterranean flavors.
Solution
For the brand, we created a logotype that represents the brand’s initial as well as a bowl seen from above, while the other graphic element reinforces the delivery service and the physical store. Starting with the logo, we then redesigned the entire visual identity, communication, packaging, merchandising, staff uniforms, and even the store layout.
