Corporate identity & customer journey
We are great animal lovers and this project is a great satisfaction for us.
Client
Ca’ Zampa
Year
2018
Services
Brand Strategy
Graphic Design
Experience Design
Brief
We were asked to collaborate on the important project of designing the first chain of integrated veterinary clinics. We had the pleasure of coming up with the name, logo, corporate image and also collaborated on the interior design of the clinics themselves.
Solution
The logo highlights the brand’s personality through the creation of a story and two strongly characterized protagonists. The characters embody the two main functions in the new centers: product sales and veterinary advice. The personification provides great strength to the visual communication through irony and fun.
