Corporate identity & positioning
Refined style, elegance and noble materials are the elements on which the new Paola Zuin brand is designed.
Client
Paola Zuin
Year
2020
Services
Brand Strategy
Visual Design
Brief
Paola Zuin is a footwear company of excellence, entirely made in Italy. For the creation of the brand we were inspired by a city to which Paola is strongly linked: Venice. The project involved the design of the logo, corporate image, letterhead, business card and packaging.
Solution
The two peacocks depicted in the logo are in fact featured in a mosaic on the floor of St. Mark’s Basilica and in a bas-relief on the facade. These two beautiful animals, icons of grace and vanity, are here placed to guard the tree of life. The brand with its simplicity manages to strongly recall the noble essence that distinguishes Paola Zuin’s footwear.
