Corporate identity & presentation
Redesigning the first new bank after the Greek financial crisis was quite a challenge.
We were asked to develop Praxia Bank’s entire brand design, going for the right balance between freshness that could highlight the novelty of this debut and the reliability that a financial institution must convey to the markets.
The new visual identity communicates the energy of rebirth and the composure of a player who wants to be well received in the financial markets, without any inferiority complex. ̀We really enjoyed this project and it was our small contribution to the brightest possible future for this remarkable nation!