Embrace bed
Each of us spends about 30 years of our lives sitting or lying on an object like this.
Client
Nordern
Year
2018
Services
Product Design
Empathic Design
Brief
Designing a bed is like designing a living space: ergonomics, comfort and look, all equally important. We wanted to create a bed that strongly recalled moments of relaxation and hours spent lazily on Sunday afternoons rolling around and hugging those we love.
Solution
We equipped the bed with a headboard reminiscent of an embrace, with its soft shapes intent on enveloping the head of the person lying on it. Having become a highly successful product, the Embrace bed has rich upholstery reminiscent of the luxury of a fashion garment, as well as a design that is both personal and extremely relaxing.
