Great JJ Light Your Heart lamp
An act of solidarity that allowed us to do our part in a noble initiative.
Client
Leucos
Year
2013
Services
Product Design
Brief
Light your heart is an event conceived and coordinated by LEUCOS to benefit the City of Hope, a foundation established with the aim of supporting research on childhood malignancies. We had the privilege of being chosen along with other internationally renowned designers to customize with a free theme THE GREAT JJ, the king size version of a timeless icon of design proposed to the public in respect of Jacob Jacob Jacobsen’s original 1937 model.
Solution
Our personal interpretation of this tribute to Great JJ, called “Proget Ti Amo,” is therefore meant to be a spontaneous, informal and, why not, ironic journey inside the project and design, a kind of storyboard of the birth of a new product.
