Kitchen
Food, family, tradition: exquisitely Italian values that have made the Bertazzoni story unique.
Client
Bertazzoni
Year
2018
Services
Product Design
Empathic Design
Collaboration
A particularly interesting and fruitful collaboration was with the prestigious kitchen brand Bertazzoni, an authentic Italian excellence that has been able to become a reference of taste and performance in North America in a short time. In 2016 the company commissioned us to design the new generation of the two most important models in its catalog. The focus of the entire project was to be precisely the U.S. and Canadian markets, with all the array of expectations, specific ergonomics and perceptions of robustness.
Successes
To date, the collaboration with Bertazzoni has produced the two kitchen ranges Pro and Master, now pillars of the brand, and a sophisticated system of hoods with integrated suction.
The prompt and decisive commercial success of both projects and the Red Dot Award received in 2018 once again comforted our Product Design team and also, rightly, heartened the Client to have chosen V12 Design.
The collaboration with Bertazzoni, initially intended for an American audience, began with a trip to California, going to take concrete insights into the market, the distribution channel, direct competitors and various kitchen specifiers, whether interior designers or architects. Having become directly aware of the path our design would have to take to reach the homes of many American lovers, we went deep into the manufacturing capabilities of Bertazzoni so that the design would not only be compatible with them, but rather enhance them.
