Logo & brand identity
The shoe as an expression of personality, lifestyle and companion of everyday events.
Client
Bruno Pignattelli
Year
2022
Services
Brand Strategy
Visual Design
Brief
Bruno Pignattelli is a new footwear brand that was born out of the founder’s desire to create a project that reflected his values, according to the mantra “The shoe as an expression of personality, character and ability to cope with both everyday moments and life events.”
Solution
Bruno Pignattelli footwear is a bold and courageous project that blends passion, lifestyle and the cultural heritage of Tuscany. The logo has a totemic structure in which the Lambello is positioned in the center, relative to the name and surname. The symbol comes from the study of the Pignattelli family coat of arms, reconstructed using the double T, a distinctive element of the brand.
