Logo & corporate identity
Vanguard and rebirth for the new identity of Fiorenzato, a leading coffee grinder company.
Client
Fiorenzato
Year
2021
Services
Brand Strategy
Graphic Design
Brief
Fiorenzato has been designing and manufacturing cutting-edge professional grinders for the world’s best bars, hotels and coffee shops for more than eighty years. The new brand image, consisting of logo, corporate image and digital interfaces, communicates innovation based on experience: a glimpse into the near future built grind after grind.
Solution
The symbol featured in Fiorenzato’s new image is inspired by their famous millstones. It also represents a phoenix, a symbol of rebirth for the company. We designed business cards, letterhead, visual guidelines for social media, corporate presentation, and interfaces for grinders, all in accordance with the values of innovation and modernity that distinguish Fiorenzato’s new identity.
