Logo & packaging
Finding the right charge and dose of energy in an intense cup of coffee.
Client
ON Coffee
Year
2014
Services
Brand Strategy
Visual Design
Brief
ON Coffee is a new coffee brand designed to “turn on” the end customer, giving the right amount of energy every morning. Therefore, our V12 Design team had to create the entire visual identity, conveying precisely all the energy and charge of a cup of coffee.
Solution
We developed every aspect of this brand, designed for the international market: from the logo to the packaging, from the style guide to the temporary fittings for trade shows. Fonts, colors and moods were selected precisely to express the brand’s values to the fullest.
