Set-up of Ferrari museum in Maranello
Ferraristi per Sempre: the F.1 exhibition at the Maranello museum, among emotions, history and beauty.
Client
Ferrari
Year
2016
Services
Visual Design
Experience Design
Brief
To pay tribute to the Formula 1 cars that have made history, from Gilles Villeneuve’s 126 CK to Raikkonen’s F2007 and Alberto Ascari’s 500 F2, we were asked to make the Ferrari Automobili exhibition more interactive and engaging. The result respected the desired constructive simplicity, created a fluid and continuous pathway despite the fragmented architecture, and accommodated major flows of people.
Solution
Our team created the entire layout of the interior spaces, enhancing the cars with an experiential journey that allowed visitors to experience firsthand the herculean effort of driving a Formula 1 car. We accompanied them along a route composed of stations in which to live the Ferrari experience, thus testing the contrasting gearbox, the very heavy steering wheel and the precarious visibility. Every graphic aspect was designed to enhance the visit: from the legends to the entrance ticket, from the brochure to the information panels.
