Primo television
We wanted a clean break from a world crowded with TV sets all looking the same.
Client
Sèleco
Year
2008
Services
Product Design
Brief
For the famous electronics brand, we designed a television that not only had to express the company’s Made in Italy identity, but also be noticed amidst the all-same models of the 2000s.
Solution
Curved crystal and aluminum: fine materials for a sculpture full of technology. Form and function are linked more than ever: the recognizable silhouette houses superior audio, as well as allows for concealed fastenings and cables.
