Pro & Master series kitchen
To spread and bring overseas the cuisine, values and culture of Italian dining tables.
Client
Bertazzoni
Year
2018
Services
Product Design
Empathic Design
Brief
In commissioning us to design the new generation of the two most important kitchen models in the Bertazzoni range, the company stressed the importance of keeping the target audience in mind: the United States and Canada. During a meeting in Los Angeles, where we were precisely studying the North American market, one of the company’s executives uttered words that still resonate in our minds, “You have a challenge like redesigning the Porsche 911.…”
Solution
The Pro and Master series are professional kitchens, made to pass on the best Italian recipes to the next generation. We focused heavily on the ergonomics of knobs and controls to ensure that the human-product interaction was as natural as possible. We designed knobs with beveled lines to ensure a comfortable tactile experience and a contemporary tonea ll the entire range. The Master series was also awarded the prestigious Red Dot Award in 2018.
