Product design and experiences
Our daily challenge: redefining the soul of Made in Italy.
Client
Excellences of Made in Italy
Year
2007 - 2025
Services
Product Design
Brand Strategy
Collaboration
Working with the legacy of great Italian brands is never just a stylistic exercise: it means engaging with a living cultural and industrial heritage—vibrant, dynamic, and deserving of deep respect. Collaborating with iconic names like Brionvega, Bertazzoni, LaCimbali, or Ferrari means walking a fine line, where the past must be honored, yet reimagined with a forward-looking vision. It’s a creative challenge, certainly—but above all, a privilege: to engage in dialogue with companies that have shaped the history of design, and to help write its next chapters.
Successes
With Brionvega, we brought Alpha to life—the brand’s first LCD television: a two-year project resulting in an essential, charismatic object that embodies the bold visual language that made the brand iconic. For Bertazzoni, with its 140-year legacy, we redesigned the Pro and Master series with the North American market in mind—focusing on ergonomics, aesthetics, and Italian identity. The result was recognized with both the Red Dot Award and the iF Design Award. In both cases, our mission was clear: to innovate, without ever betraying the brand’s essence.
Since 2016, we’ve shared a deep collaboration with Ferrari—bringing cross-disciplinary visions into a world of unparalleled excellence, contributing to projects where human-centered design meets the visionary spirit of the Prancing Horse. With Gruppo Cimbali, too, we’ve woven together design, innovation, and memory. From the development of the M100—their centenary machine—to the creation of the MUMAC museum, we worked closely with the R&D team to reinvent the aesthetics of the Italian coffee bar in a contemporary, global dimension.
