Real Sun sunscreens packaging

The circle. Starting point of the project and eternal symbol of perfection and completeness.

Client

Natì

Services

Brand Strategy

Visual Design

Brief

For the Real Sun line of cosmetics, we developed packaging that fully reflected the innovation behind all Natì products. Linearity, simplicity and harmony were to be the main features of Natì’s new packaging, perfect for storing products that respect and enhance the beauty of the skin.

Solution

Starting from a circle, we carried out a work of decomposition and recomposition to obtain a geometric and minimal sun, whose color changes according to the type of product. The new logo we designed for Natì is based on the concept of movement, and we decided to adopt it as the background of our graphic proposal for the new packaging of the Real Sun line.