Rebranding & visual identity
Astoria's new beating heart: innovation and distinctiveness.
Astoria, one of the most famous brands in the coffee industry, needed a new beginning, a rebirth. We collaborated with the company to rediscover its brand identity, starting with the awareness of the new values it wanted to represent and express. Innovation, reliability, performance, distinctiveness and tradition were the keywords around which we wrote and dressed both the new Astoria manifesto and the claim “With you. With coffee.”
The new Astoria logo, in its extended and contracted form, was the starting point of the rebranding, unleashing the strength and dynamism that this historic but innovation-based company wants to represent. The double ‘A’ becomes the hallmark of the logotype enhanced by a particularly eye-catching Dynamic Red. Starting from the new brand image we then developed all merchandising and visual communication: from cups to barista uniforms, from banners to corporate presentation.