Reticolo refrigerator aisle
Close collaboration between design and engineering to ensure proper storage and the best showcase.
Client
Epta
Year
2020
Services
Product Design
Engineering
Brief
Epta Group is one of the world’s leading Italian refrigeration companies. Thousands of products are stored refrigerated by sophisticated “machines” that us consumers often don’t even notice. Temperature, humidity, lighting, ergonomics are all controlled parameters that make our shopping a safe and pleasant experience.
Solution
The Reticolo system we designed for Epta Group is a broad range of refrigeration devices, all linked together by a minimalist and elegant image. It was a fascinating project in which we focused our attention on reducing energy consumption, presenting the products in the best possible way, offering the best accessibility and, last but not least, creating a recognizable and highly customizable look.
