Ferrari Design exhibition at Abu Dhabi FWAD Museum
An exhibition about the talent and hands behind each Ferrari car.
The story of the intellectual birth of a Ferrari is a novel narrative, very different from the industrial genesis of the car. The Ferrari Design exhibition that we curated for the FWAD museum in Abu Dhabi was created precisely with the intention of going beyond the glorification of extraordinary cars, succeeding in highlighting the warmth, the humanity, the people of this company and its ambition.
“In Ferrari Design, Hands make pencils dance, make rough surfaces smooth, gesticulate furiously to support opinions, and look for other Hands to create an even stronger team….” This was the vision that accompanied the entire exhibit design. The experiential path that accompanied visitors in discovering the Ferrari models was precisely meant to enhance the manufacturing skills of all those people who participated in their creation. The information panels and decorative graphics also helped to convey this message to the public.