Set-up & visual design
Listening to people to create even more engaging experiences.
For EICMA 2023, edition number 80 of the International Exhibition of Two-Wheelers, we created the name and visual design of the brand new area Y.U.M. – Your Urban Mobility, dedicated to mobility in the city. Y.U.M. welcomes in one space the products of companies in the sector, as well as services and proposals from the entire supply chain. Disclosures, meetings and presentations follow one another in a busy schedule, from the most innovative startups to insights into trends and the market with experts and journalists.
So for EICMA we thought of a visual communication that could convey all the dynamism, innovation and ambition for a better future of which Y.U.M. is definitely an ambassador. The name brings the road user into direct involvement, and it was precisely through the development of an online survey that we thought of putting the two-wheeler show “listening” to the public’s instances and desires when it comes to urban mobility.