Shape sofa
Our first attempt to seduce the Chinese market won us the prestigious Golden Wings Design Award.
Client
Frandiss
Year
2017
Services
Product Design
Empathic Design
Brief
Collaboration with the major Chinese group Frandiss led to the creation of an entire collection of more than one hundred pieces of furniture-an ambitious plan that relies heavily on our creative direction and design. Shape was only the first product released on the market.
Solution
Shape is a sumptuous sofa upholstered in soft quilted leather, whose timeless design is meant to quote the shapes of some Italian and English sports cars of the past. Successfully conceiving such a broad collection for a target audience so seemingly far from our team’s background é̀ been a source of great satisfaction.
