Smartphone
It is often not the technology of a product that ensures its modernity, but rather the cleanliness of its design.
Client
Japanese multinational company
Year
2008
Services
Product Design
Brief
In 2008 we conducted a style study for this family of smartphones designed for the European market. Today it reminds us how simple and essential lines and volumes can remain unchanged over time and rapid technological obsolescence.
Solution
The age of this smartphone is easily recognizable from the keyboard where we are used to seeing touchscreens today, but its smooth profile, minimal lines, and smooth surfaces tell a timeless aesthetic.
