Triennale Milano exhibition
From product to exhibition, from material to experience, from function to emotion
Client
Brionvega
Year
2007
Services
Experience Design
Brief
In 2007 we designed Brionvega Alpha, an LCD television that was also exhibited at MOMA in New York. In the same year, together with the Arkispazio team, we also designed the architecture for the exhibition at the Triennale in Milan where this iconic object debuted.
Solution
A journey through the time and history of one of the most legendary brands of Italian design: a dangerous challenge in an attempt to create a new personality while respecting the received legacy.
