UX & UI
Highest consistency between brand identity and user interface of the new Espresso Coffee Shop website.
Client
Espresso Coffee Shop
Year
2024
Services
Visual Design
Experience Design
Brief
With Espresso Coffee Shop, a coffee equipment company and e-commerce company, we began collaborating in 2021 with the goal of completely redesigning the new brand identity and website so that both conveyed passion and love for performance and design excellence.
Solution
Redesigning the visual identity, we translated the values related to the world of design and aesthetics, which emerged from the analysis and formulation of new user personas, into the online experience of the e-commerce website. Starting with the optimization of information architecture, navigation flow, and various graphic elements, both the desktop and mobile versions were revolutionized to ensure a smooth and pleasant user experience.
