UX & UI
Fiorenzato's new app to accompany users in the perfect grind of their coffee.
In developing the new user experience for Fiorenzato grinders, we started with a careful analysis of the screens mainly used by the user. We designed the new digital app focusing on simplifying the visual language, espousing a two-dimensional approach that is expressive of the new brand identity.
We generated a new application architecture, organizing information and content according to the logic that best met the user’s needs. The screens were structured to simplify usability and fruition, accompanying the user on an intuitive path built precisely on the user’s behavior.