Visual identity

At the heart of Natì innovation is water: the basic element of both life and health of the body's cells.

Client

Natì

Year

2021

Services

Empathic Design

Brand Strategy

Visual Design

Brief

Natì is a Italian brand specializing in the production of cosmetics and beauty treatments. Natì’s products harness the power of water, which becomes a perfect metaphor for the brand: scientifically reliable, finely honest, harmoniously innovative. The new logo wanted to represent all this and in particular the movement that distinguishes water and its physicality.

Solution

Longevity, sophistication, innovation, credibility, harmony, dailyness: these are the values embodied by the new identity we designed for Natì. Around these words we developed the entire visual identity of the brand, giving Natì all the credibility it deserves and is committed to embodying with the results it promises.